Collaborative Blogging: A Team Approach to Social Media in 6 Easy Steps
by Bob McCarthy and Sally Vickers

The handbook’s purpose is to help a team plan and produce posts for their
blog. It is a step-by-step process that begins with a team developing a mission
statement. It does not include a detailed business or marketing plan per se,
but we encourage a team to draft even a rudimentary plan with measureable
goals. Such a plan is helpful when three, four or five people are creating
content designed to support the team’s mission statement.

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