Pinterest for authors? With most of what we do being in written word, you might think using a social platform that is based on images may not apply to you. It does.
Not only do you have your book cover, but you can post other images that might work for settings within your book, or post other similar, well published books to give readers an idea of what style you write in.
Pinterest is dominated by women, so if you are in the Romance genre, this platform may prove to be one of your best. So get in there and start making pin boards and put up some images to generate curiosity to your book and website.
And speaking of website, you can incorporate the “Pin-it” app that allows your visitors to pin images within your website to their boards. That is how you get marketing done for you.
Visit Pinterest.com to set up your account and get started today.
What is a tweat?
We hear a lot about Facebook, but what about the other four recommended platforms. Twitter is one of those, and just like Facebook, you need to understand how to do it correctly.
For instance, Twitter allows a 140 letter character limit, which is something not known to many people. This is just to show you what 140 letter characters look like, which can be a few spaces to compose all your thoughts.
Twitter is also where the # hashtag originated. Using this wonderful character is all you need to help you build an audience and get connected to your audience.
Whenever you make a post, add a few keywords with the # in front of it (no space between), and you will see suggested groups who use the same. Whenever you use one of these hashtag words, your post will be listed whenever someone searches that hashtag. So for instance, #books are great for #reading will get your post listed on those two groups.
On the reverse side, you can search those phrases and find other people who are posting about the same things and then connect with them.
Book Design & Publishing
This month I have to rehash old business. Last year I told you how to get a searched link out for marketing to show Amazon that lots of people were searching for your book. As is the norm on the internet though, things are always evolving.
Amazon quickly got wise to this tactic and added a tiny bit of information to each search that now prevents this from being a useful tactic. There is actually a time stamp within the link now.
So! Long and short of it. Back to using the original link they provide you in your KDP account. It look like this http://www.amazon.com/gp/product/B018TDAYHS Everything past the capital letters in the link is all excess and can be deleted.
If you took my advice and went and got a shortened link from bitly or another service, you can simply go change the link there and all your marketing is still intact with the new updated link.
Since Amazon owns GoodReads, the reviews on there hold quite a bit of weight with the eBook selling giant.
To get reviews on GoodReads though, you need to begin by giving reviews. Not in exchange, but to build a report with people, so when your book needs reviews you can politely ask if they might return the favor.
Always ask for honest reviews though. What is the point of getting a fake one? Do you truly want your book to claim what it’s not?
If you do get a lower review than what you expected, simply use the advice and revise your book to make it better. Then ask the same person to check it out again.
To hashtag or not to hashtag…
This past year, the hash-tag became more popular and migrated from just Twitter to many other social sites.
Now though, Facebook has decided they no longer want to be a part of the hash-tag coop. They will give any posts that have a # a lower quality mark, which means it will be seen by less people.
So your January Market Tip, use it on Twitter and Instagram, but do NOT use it on Facebook.
Traditional publishers and agents expect a full platform typically, before they even look at an author. Don’t you suppose, even if you are an Indie publisher, you should also have this set up?
So, what is a full platform?
To begin with, you need at least the top five social networking sites. (Facebook, Twitter, LinkedIn, Pinterest, and Instagram) Then, add in GoodReads which is specific to books, and while you are at it, you should add an Amazon Author Central account.
Once you have those, you need an author website, and all of these places should interact with each other automatically. That means if you make a post on Facebook, it will also appear on your website and other compatible platform areas. (Facebook will play with Twitter, although Twitter doesn’t play well in return.)
I know some of you have book websites rather than an author website. I want to caution you here though. If you write more than one book, now you must go build a new website and push lots of marketing there. With an author site, you can simply add the new book to the home page and continue marketing to the same site.
I realize you may not be inclined to do all of this, although I must ask you this. Do you want the kind of infamy that E.L.James has? She didn’t become an overnight success because she had a great book. She did so with the use of this technique. The day she published her book, she had connections through social media with thousands of people, to which she sent word to go buy her book. In her first month she sold thousands of copies. This was all done with the use of a well integrated and well used platform. Then, because she sold so many, so quickly, she received a traditional contract in a few short months.
So it’s time to bite the bullet and get out there. YouTube is a great place to learn about all these things. It is where I go whenever something new is on the rise.