McCarthy — Collaborative Blogging

by -

Collaborative Blogging: A Team Approach to Social Media in 6 Easy Steps
by Bob McCarthy and Sally Vickers

The handbook’s purpose is to help a team plan and produce posts for their blog. It is a step-by-step process that begins with a team developing a mission statement. It does not include a detailed business or marketing plan per se, but we encourage a team to draft even a rudimentary plan with measureable goals. Such a plan is helpful when three, four or five people are creating content designed to support the team’s mission statement.

Purchase at Amazon

Walter — License to Draw

by -

License to Draw: How to Monetize Your Art Through Licensing…and more!
by Ronnie Walter

NEW–DECEMBER 2016! In this ALL NEW EDITION, Ronnie brings a fresh new perspective on monetizing your creative pursuits, reflecting changes in the market and more ways to make money with your art. Successful artist and writer Ronnie Walter has has written a detailed handbook that includes how to figure out what kind of artist you are, how to develop the right presentation for the right clients and an in-depth look at the essentials of a good contract. Written in a friendly and readable style, you’ll find inspiration, motivation and a step by step explanation of how to dive into art licensing.

Purchase at Amazon